Operations Management

Internet Technology, trade, and bail Dominika Jaworczykowska BUS 508 September 1, 2012 Strayer University digest This paper provide explore some of the reasons that kind Media market has become so popular, and its advantages over other types of marketing. It leave test how this fresh government agency of marketing is being utilised by Pepsi and other businesses and how it helps them touch on with their customers. Lastly, a front look at Social Marketing Media will pass over possible impact on the early of marketing. Internet Technology, Marketing, and Security In marketing it is critical to stay on cover song of what consumers are doing. While radio and TV suck up dominated our free time in the past, a in the buff time filler, the internet, was recently introduced and has taken over. Some believe ane of the main reasons its takeover has been so swift and extensive is because of its interactional features. The interactive aspect of the inte rnet has spawned a firm new way of reaching consumers c each(prenominal)ed Social Media Marketing, challenging accomplished television receiver and radio advertising. Social Media Marketing has some advantages, many of them stemming from its exponent to connect on a own(prenominal) level with its consumers in a way that advertising has never been able to do before.

Companies, ranging from small business to giants such as Pepsi, are victimisation social media to gain customers worldwide. Why is Social Media Marketing so Popular? The answer is quite guileless: because it is everywhere and with consumers more or less at all times. Before when c! ompanies had only television and radio, no matter how much money a company spent to study well the demographics of its consumers in order to place the a seriousfield ad on the function station at the right time to reach the right customer base, once that consumer turns shoot his or her television those scarce resources have been wasted on that consumer. Now, when that consumer leaves their home, they take their phone (most of which will be...If you want to get a full essay, order it on our website: BestEssayCheap.com

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