Managing Products and Services Assignment Example | Topics and Well Written Essays - 2250 words

Managing Products and Services - Assignment Example banking, insurance, communications, transportation, travel and entertainment. Today, more than 60% of economy in developed countries depends upon service industry and more than 74% in United States alone. Therefore, today the experts seem to be more interested in focusing how to manage and market their services instead of products. This essay will help to understand the main features of this rapidly growing industry of present era. [1] Before the advent of service industry, the definition of product used to encompass the functionality of service as well because that service was particularly related to those products. This type of service is known as 'after-sales service'. But now due to increased interest in pure service industry, the scholars and professionals have begun to point out the differences between the two. Both product and service are offered to the customers with the aim of fulfilling their needs and demands and earning profits in return. But the literature tells us that it is the 'characteristics' of service which make it different and configurable in comparison to product. Those characteristics are explained as follows: [1] Intangibility: A service is intangible because it cannot be touched, seen, possessed, owned etc. Before using the service, a customer is unknown about its quality. And the service provider cannot assess and control the quality of service until and unless it receives the feedback of customers. It totally depends upon client expectations. So the customer is always uncertain about the value and quality of a service that he/she can experience after its use. Inseparability: A service is inseparable from its provider. That's if the provider is not present the customer cannot use the service e.g. A patient cannot be treated until and unless a physician is present to examine him/her. It also poses that often a customer wants the service to be provided in a specific way or by some specific individual __ it enhances the pressure of perfection in that particular individual that directly provides the service. Perishability: The service cannot be stored for future use or to present to someone as the specimen of quality. If the customer does not avail it, he cannot expect it to be there in the same condition, value etc in future as well e.g. if a client misses the appointment with lawyer that time can never be captured again. At one time the rooms in the most renowned hotel of the city are available but after a few days you might not get a single room vacant there. It means service greatly depends upon supply and demand. Variability: The quality and consistency of service is subject to greater change because it is delivered by 'people' and the behavior of human beings cannot be controlled. They can be in good temperament at one time and in a depressed mood the other. Thus, the quality of service greatly depends upon experience, knowledge, attitude, style, personality etc of the provider e.g. in a restaurant one waiter provides excellent service but another hardly knows how to please a customer. These characteristics show that provision of service or 'service production' is totally based upon 'personnel contact', also called 'people contact'; while a 'product manufacturing' does not need people (customers) for its completion. Both product and service are of two types in nature. [2]

Fashion Theory Essay Example | Topics and Well Written Essays - 250 words

Fashion Theory - Essay Example The essay "Fashion Theory" discovers the theory of fashion. Dior,† New look promoted a fashion that exhibited the beauty of women and matched the political schema of the new world. Hence, the Dior was a successful design that showed relevance and adaptability with the changing social trends. Fashion forecasting entails embracing changes in the fashion industry. It comprises the contemporary elements of cultural awareness, technology, socio-political reservations and the market structure. Hence, fashion forecasts enhances conformity with the social forces and expectations. The increased number of new-borns triggered the development of the junior market during the 1950s era. The increased number of kids created a market gap that facilitated the growth of the junior market. Brand prominence conforms to the Thorsten Veblen theory. Both concepts ostensible rights and qualities. Therefore, they encompass high-quality products that appeal to nature. The models also progress high deman d and expensive products. Sumptuary laws work to minimize extravagance by reproving luxury. Therefore, the decree works towards creating a balance between spending and priority of needs. Maslow hierarchy presents human beings priority requirements in a pattern similar to a pyramid. It prioritizes the needs according to the urgency of survival. According to the pattern, the necessities facilitate survival and determines the relationship, for instance, food, water, safety and shelter. The costume offers the development.

Discourse of Language in Our Lives

Discourse of Language in Our Lives Discourse of Language in Our Lives Introduction When a human start living in this world, then he adopts set of rules and properties that become his identity and sometimes there are certain traits that will define live and become our identification. The way which we adopt in our lives and the method that we use become the part of our identity and we are then recognized and known on terms of those traits and qualities. Even the simple tasks like walking, talking, reading and writing set us in a certain box and our social status and the role is decided on the basis of it. A number of tools are used to define a discourse in life and among that tools language is the most important one being the social animal, we have to communicate with people and to make relations with them. While living among the group of people, it becomes essential to communicate with them on daily basis and this communication process may change from people to people. Moreover, a single people may communicate with different people differently depending on the socia l status and the role of that person in our lives. Here, use of language as the identity of the person and the role of language in our lives, while we communicate with people. Investigation Being a single person we adopt different roles in our lives and then these roles give us the identification and determine our role in the lives of the others. Our communication and use of language is dependent on the person we are talking to, the gathering in which we are, the current environment or the background of the communication. All these factors affect how we use language and how we interact with people. We adopt different discourses with parents, friends, teachers, siblings, bosses, acquaintances and relatives. We will discuss discourses of parents, friends and teachers. Our first communication and interaction is always with our parents. The relationship that we have with our parents cannot be developed with any other person in the world. Since we are in the habit of watching our parents taking care of them and providing us all we need, so we feel indebted to them, all through our lives. In the type of environment where I grew up, there was never option of calling parents with their first or Last name and it is considered a serious disrespect of the parents. It is even considered disrespect to lie down or sit, when they are standing. In order to address my parents I call them by saying dear mother or dear father. No matter how much friendship we have with our parents, it is obligatory to give respect to them and to use the tone that shows respect for them. When I will need to go out of house, instead of informing them I would ask, may I go out for an outing with my friends or can I go to the birthday part of my friend. If I am hungry I will ask, mom can I have something to eat please? While communicating with parents, it is essential to take care of the fact that they are the ones who guided us throughout our lives and have the right to make decisions for us. Even in opting for a career I did ask that what do you suggest is this decision right for me or should I think about something else. My relationship with friends is completely different than what is with the parents. Usually we have to pay no such attention to the selection of language. We may use slangs and the vernacular speech while talking with the friends. In the environment, where I grew up, the last name of the friends is taken and we call them with their last names only if we feel more association and love towards them. If I have a real close friend by the name of Thomas Butler, then I will call him like Hey Butler, how you doing and usually the first name are is taken for the friends with whom we are not very friendly or in the beginning of our relationship. If I am together with my friends, I would say, hey I am becoming a bear (used instead of hungry as a bear), do you want me to eat you or will you give me something to eat? If one of the friends fall down and hurt himself, them friends first laugh at him and then ask, Hey clumsy, are you alive? Similarly, if someone is I trouble it feel easier and comf orting to say to him look before you shoot than saying that don’t worry this will be over soon. In short, the language that is used with the friends is informal and colloquial. The place from where I came, teachers are considered spiritual parents. We are not supposed to give them nicknames or to even argue with them. I used to talk to my teachers with same respect that I gave to my parents, but the more formal one. But, since we have a professional relationship with the teachers, so, we have to use more formal and professional language. If I have to seek guidance regarding my career, then I would ask, ma’am /sir can you please guide me on the choice I have made and can you mention what difficulties I might feel in this career. We may ask our parents directly to our parents that we need your help in some matter, but, from teacher we used to ask that can you excuse me and spare some time for me, so I can discuss my issue with you. In the current setting in which I am getting education, we are more informal with teachers that I used to be with my previous teachers. When we are formal with the teachers, we address them from their last name and we do mak e an appointment with them, but, now the conversation is more informal and here the teachers treat students are the researchers and also the member of their own community, as the students who will join them after completing their studies. Looking Forward In university the language that we use is more formal than what we have used throughout our lives. In the beginning of university life, the academic writing that we are taught to do are in accordance with the future needs i.e. the writing we should learn, in order to become a successful researcher and the writer. Academic writing is more formal because most of the work that is done in academics is research related and the information that we have to present to the people, needs to be accurate and while presenting that information and the language that we use needs t be the technical one because the use of technical language reduces complications and the length of the writing. Since the people are working at the same level, in university, so we don’t need to add unnecessary details and informal language, to make it understandable for people. When before writing this piece, I went through a series of steps, like how to read the material that is provided to use, before writing the paper and how to present ideas formally and with a pattern that they seem easily understandable, it is also expected that the information that we present is complete and answer all the questions, that might come in the minds of the people. In academic writing, it is expected that the person should use formal language, technical details professional style and the accurate information. This information and style is necessary in academic writing because, the information that is present by one researcher serves as the source of information and detail, for the other, so the information that is presented, should be accurate and presented in a manner that it is easily readable and understandable. Such expectations from academic writing are due to the need that one person. In order to become a good academic writer, it is essential to have the attributes of good writer, but, in addition, it is mended to have the knowledge of the particular field, in which we are working so that our academic writing can become the actual source of knowledge for the others. It is expected for us to present new ideas related to our field and to present them in most accurate and professional manner. It is certainly needed to become a good writer because if we know how to share information in a proper manner then we can become true successful writer and these are the same things that I also expect from me to be the professional academic writer because they can ensure my success and will help me in becoming the writer who can present ideas in most understandable manner. Reflection We may adopt different roles in life and may communicate differently with people on the basis of that role, but, there are certain terms that do not change and never leave our site, no matter, in which environment we are in and these attributes remain with us all the time. while I was young, I was taught that we have different relations with different people, but, the thing that need to be remembered that all relations demand respect and a relation becomes stronger if we give people their space and never be offensive in the use of language. I believe that this lecture of my parents never left my side. Irrespective of the fact that what type of people I am communicating with, parents teachers, friends, siblings, acquaintances, people of other social class or other religion or culture, I never use offensive language or tone. I do not do it intentionally, but it has become the part of my personality and never leaves me. But, we certainly change our selves while being with other people. It can be well explained by Howard Giles Communication Accommodation theory. We generally want to be appreciated by the people and want to be felt as the part of community or group we are talking with and sometimes we want to separate ourselves from the group. In this case we unconsciously adopt different tones and styles of the people with which we are communicating. When we are among the group of people, we do not want to feel that we are left alone and are not part of that group, that why we tend to change our selves and we tend to communicate differently with different types of people and this thing has become the essential art of our personalities and we now keep on doing it, without giving it much thought. After joining the university we are taught thorough to become a successful academic wrier and in order to succeed in this field, we are taught different techniques and styles and these determine and guarantee our success. If we learn to use the essential parts of becoming the successful writer, we can also develop our own special identity. The shifts in our common languages are due to the unconscious reasons, but, in university, we put conscious effort in becoming a good academic writer because it is the part of our learning process and it can benefit all throughout professional lives we may be the good researcher, but, if we are not good academic writers, then we cannot present our research to the people. We can establish our distinct identity by being more informative, readable and effective writers and our choice of words and the style we use can provide us the distinction among the other academic writers. After earning to become a good academic writer, it is completely on the wri ter to present his ideas effectively. Conclusion Use of language, in a proper way is important and it is also essential to use language in accordance with the environment and the surrounding in which we are in. also, when we reach university, research work and academic writing become essential part of our daily lives. It is essential to learn to become successful academic writer and also to become the most effective one by choosing to write in a manner that is understandable for other researchers.

Marks & Spencers :: essays research papers

During 2003/2004 Marks & Spencers have worked to improve their performance across their wide range of corporate social responsibility issues. THEIR BUSINESS †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Clothing: clothing accounts for 50.1% of the UK sales and it’s their biggest business. Provides a wide range of clothing for women, men and children. They have 11% share of the UK marketing. Marks & Spencers Public Relations program: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customer: I think we should keep a sales information, annual independent Survey and customer consultation and a continues research program, so we can keep a good relation with core customer to know what they are looking for. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Employees: we should do continues surveys among our employees. We need to keep our â€Å"Confidential help line†, so we can keep improving the working environment. Also, apart from our employee magazine, I think we should send continues information about the group, send updating about some of the decisions making and benefits through their emails. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Shareholders: we have our annual general meeting. We need to improve our programme to survey shareholders satisfaction. A good point is to have regular meeting and presentations with investors. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Suppliers, including franchisees: regular visits, meeting and discussions. Programmes to survey their satisfaction. Direct relationship with important raw material suppliers. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Community: Regular meetings with key charity partners. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Government: Regular meetings with bodies such as the Health and Safety Executive, environmental regulators and financial services authority. Local authority partnership on environmental health and trading standards. PROGRAMS †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Organic cotton: We have increased our use of organic cotton to 3,000kgs. It’s still a very small proportion. Our long-term target is 5% of all the cotton we produce should be organic by 2010. MEDIA †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Vogue magazine is the number one of fashion authority.

Comprehensive Annual Financial Report Breifing

It is very important to comprehend how government accounting works in comparison to for profit accounting. Government accounting’s foundation is fund accounting, where the government has different funds, which are mostly mandated by federal and state laws, in order to trace the flow of capital used on a day to day basis (Copley, P. A. 2011). Every fund generally has a required budget that it must work within the limits of. This capital is then detailed on comprehensive annual financial report also known as the CAFR which describes the whole government entity. One of the major differences between government and for-profit accounting is how the accumulate revenue and expenses (Copley, P. A. 2011). With for-profit accounting they make a profit from the sale of products and services. For-profit accounting utilizes what is called the matching concept when it comes to documenting and computing profitability. The use of this type of concept identifies capital when it is made and spent when it happens. The use of fund accounting, as a government entity calculates the flow of present profitability. Income is the inflow and expenses are the outflows of the government’s present state of economic resources. This type of accounting is known as the modified-accrual basis of accounting (Copley, P. A. 2011). The CAFR is the official annual report of the city of Chicago which is a government agency. Taking a look at the management discussion and analysis also known as the MD&A we will explore all the different things that could be found in the CAFR and how they are generally reported. Looking at the MD&A city of Chicago has government funds that come from different types of income and business activities that are the result of services provided to the community. Revenue that the city of Chicago reports fall into two categories one being programs revenue and the other general. Under the program category they have, Licenses, Permits, Fines and charges for services, operating grants and contributions, and capital grants and contributions. In the general revenue category you will find, property tax, and other taxes, non restricted grants and contributions and other (Ahmad, Emanual, & Scott, 2010). To offset these revenues they have expenses such as; general government, public safety, streets and sanitation, transportation, health, cultural and recreational, interest and long term debt, water, sewer, midway international airport, Chicago O’Hare international airport, and Chicago skyway (Ahmad, Emanual, & Scott, 2010). Government-Wide Financial Statements are set up on the accrual basis, where they calculate the flow of all of the city of Chicago’s financial income as a whole on both a long term and a short term basis (Ahmad, Emanual, & Scott, 2010). The services that fall under governmental activities are all the things listed under the city’s revenue and expense. Majority of the cities incomes comes from taxes, the grants they city receives differ each year depending on the amount of spending can be done in the program. Public safety was the biggest expense which increased due to the increase in wages and benefits. As of 2010 the city was governmental activity deficit was at about 3300 million dollars (Ahmad, Emanual, & Scott, 2010). The services that fall under proprietary funds also known as enterprise activities are, water, sewer, midway international airport, Chicago O’Hare international airport, and Chicago skyway. The proprietary funds unlike government funds are funds supported by charges paid by users based on the amount of the service they use. This also uses an accrual basis to report that provided the same type of information but in better detail. These funds created an increase for the city of Chicago of about 250 million dollars because of the price increase of services and rent. According to the cities CAFR they use their general fund income and expenses at the end of 2010 had a balance of about 81 million in unreserved which happen to be an increase of about 78 million from prior year (Ahmad, Emanual, & Scott, 2010). Once more, each fund is independently accountable for its budget of income and expenses and the CAFR reports this accountability. According to GASB the financial reporting objective’s public accountability is believe to be the foundation that all other financial reporting objectives are built upon. In the MD&A we were able to view the management’s opinion of all the information and different aspect of the entity provided in the comprehensive annual financial report. With this we were provided great detail about the city of Chicago and how they budget, what they find important, where their resources come from, and where the fall in reporting. REFERENCES Ahmad, A. Emanual, R. , & Scott, L. ( 2010). City of Chicago Comprehensive Annual Financial Report. Chicago: http://www. cityofchicago. org/content/dam/city/depts/fin/supp_info/CAFR/2010/CAFR2010. pdf. Copley, P. A. (2011). Overview of Financial for State and Local Government. In Essentials of Accounting for Governmental and Not-For-Profit Organizations, 10e https://ecampus. phoenix. edu/content/eBookLibrary2/content/DownloadList. aspx? assetMetaId= a89920bb-8e04-4cd3-bb43-6fc9358dbce9&assetDataId=b8792931-36bf-44f8-8666-81ede819e563.

Bad Popcorn In Big Buckets

The research questions were clearly stated with both dependent (9 point Rickart scale questionnaire) and independent variables (large v average sized containers and stale v fresh popcorn) identified. Study was a randomly controlled trial, 2 x 2 between-subjects design.Participants were randomly given either a 120 gram or a 240 gram container of pre-weighed, fresh or stale popcorn to eat while viewing the movie; after the movie the containers and remaining popcorn were re-weighed to determine measures of consumption; participants were also required to complete a 9-point Rickart scale questionnaire in order to measure perceived taste and to write a description of the in order to measure palatability of the popcorn, and to write a description of this palatability and whether they considered the size of the containers as having any impact on the amount they consumed.Location: Philadelphian cinema – ‘Stargate’ movie. Subjects: 158 viewers of the movie, 57. 6% male; fre sh popcorn – average-sized containers: n=38 and larger-sized containers n=40, stale popcorn – average container: n=39 and large container, n=40; means and ANOVA results (analysis of variance) indicated that participants in each randomized sample were comparable in age (28. 9, 30. 4, 29. 0 and 27. 2 years of age, F=0. 465, P>0. 20), and gender mix (57%, 60%, 62%, 54% male, chi-square = 0.522, P>0. 20. Findings: regression coefficients show that those given fresh popcorn ate 45. 3% more from large containers (85. 6 vs 58. 9 grams, F1, 76=38. 6, P,0. 01) The size of container proved to have compelling influence on consumption, which was higher for both fresh and stale popcorn (45. 3% and 33. 6% respectively) when eaten from the large containers, even when regarded as unpalatable (disliked) by participants (50. 8 vs 38. 0 grams, F 1,77=8.73, P. 0. 01). Fresh popcorn however, procured a larger increase in consumption than the stale (F1, 154=7. 42, P

Using the Spanish Verb Bastar

Using the Spanish Verb Bastar Bastar is a fairly common Spanish verb that means to suffice - or, less formally, to be enough. Its use can seem less than straightforward to learners of Spanish, however, because it is often used in different sentence structures than when similar thoughts are expressed in English. The Most Common Uses of the Verb Bastar Impersonal bastar con: Con is the most common preposition to follow forms of bastar, usually in the impersonal third-person phrase basta con. (Other tenses, such as bastaba and bastar, can also be used.) Although this phrase could literally be translated as it is sufficient with, you need not (and shouldnt!) use such an awkward phrase in English. The phrase is typically followed by a noun or an infinitive: No basta con cerrar el campo de concentracià ³n. It isnt enough to close the concentration camp.Tengo muy baja tolerancia al alcohol: me basta con comer un bombà ³n con licor y ya no conozco ni a mi madre. I have very low tolerance to alcohol; for me, it is enough to eat a liquor bonbon and I dont even know my mother.Me bastaba con un mà ­nimo de 6 gigas. A minimum of 6 gigabytes was enough for me.No basta con una semana descubrir la riqueza histà ³rica del paà ­s. A week isnt enough to discover the countrys rich history.Te basta con mi gracia. My grace is sufficient for you.Me basta con estudiar un poco la noche antes del examen. Its enough for me to study a little bit the night before the test. Note that as in some of the examples, bastar can take an object pronoun. The difference between me basta con un dà ­a and basta con un dà ­a is the difference between a day is enough for me and a day is enough. Bastar para: When bastar has a stated or implied subject (in other words, when its not used impersonally, as in the examples above), it can be followed by para and an infinitive: Una sentencia de culpabilidad no basta para hacer justicia. A guilty verdict is not enough to do justice.Una sola comida con grasas saturadas basta para obstruir las arterias. A single meal with saturated fat is enough to obstruct the arteries. Bastar (a): With a stated or implied subject, bastar can also take direct objects. The direct object is the person for which the stated thing or condition is sufficient: Los planes no le bastan al presidente. The plans arent enough for the president.Me bastarà ­an 50 km/hora. Fifty kilometers an hour would be (fast) enough for me. Bastarse: In the reflexive form, bastarse carries the idea of self-sufficiency: James se basta para desquiciar a los Spurs. James alone can get the Spurs unhinged.Nadie podemos decir que nos bastamos a nosotros mismos. Nobody can say that we can do it all by ourselves. Basta as an interjection: Either alone or with other words, basta can be used in exclamations to indicate having had enough of something:  ¡Basta de racismo! Down with racism! ¡Basta de coches enormes! Enough with big cars! ¡Basta! Enough! ¡Basta ya! Enough already! ¿Basta de todo en TV? Had enough of everything on TV?

The Admissions Process at Liberty University

The Admissions Process at Liberty University Liberty University is generally a selective school, but this is due to the large applicant pool. Only around a quarter of applicants are admitted. Students will, in general, need strong grades and high test scores to be admitted to Liberty. Application requirements include an application form, SAT or ACT scores, high school transcripts, and a personal essay. For more information, feel free to contact the admissions office. Admissions Data Liberty University Acceptance Rate: 24%GPA, SAT and ACT Graph for Liberty AdmissionsTest Scores: 25th/75th PercentileSAT Critical Reading: 480/600SAT Math: 470/ 90SAT Writing: - / -ACT Composite: 21/28ACT English: 2/28ACT Math: 19/27 Liberty University Description Founded by Jerry Falwell and grounded in evangelical Christian values, Liberty University takes pride in being the worlds largest Christian university. The residential campus of about 12,000 students is located in Lynchburg, Virginia. The university enrolls another 50,000 online and has set a goal to increase that number significantly in the future. Students come from all 50 states and 70 countries. Undergraduates can choose from 135 areas of study. Liberty has a 23 to 1Â  student/faculty ratio. All faculty are non-tenured. Liberty is not for everyone. This Christ-centered school embraces political conservatism, prohibits alcohol and tobacco use, requires chapel three times weekly, and enforces a modest dress code and curfew. The university is a common speaking venue for conservative political candidates. In athletics, the Liberty University Flames compete in the NCAA Division IÂ  Big South Conference. The school fields 20 varsity teams. Enrollment Total enrollment in 2016: 75,756Â  (47,050Â  undergraduates)Gender breakdown: 42% Male / 58% Female58% Full-time Costs Tuition and fees (2016-2017): $21,292Books: $1,771Room and board: $8,963Other expenses: $5,619Total cost: $37,645 Financial Aid Percentage of new students receiving ad (2015-2016): 96%Percentage of new students receiving aidGrants: 95%Loans: 57%Average amount of aidGrants: $10,768Loans: $7,005 Academic Programs Most popular majors:Â  Accounting, Business, Criminal Justice, Interdisciplinary Studies, Nursing, Psychology, Religion Transfer, Graduation, and Retention Rates First-year student retention (full-time students): 83%Transfer out rate: 21%4-Year Graduation rate: 32%6-Year Graduation rate: 54% Intercollegiate Athletic Programs Mens Sports:Â  football, tennis, track and field, baseball, cross country, basketball, golf, soccerWomens Sports:Â  basketball, field hockey, volleyball, cross country, lacrosse, softball, soccer, swimming and diving, track and field Source Liberty University. National Center for Education Statistics, U.S. Department of Education, 2018.

How to Write a Perfect Receptionist Resume (Examples Included)

How to Write a Perfect Receptionist Resume (Examples Included) If you’ve been a receptionist before, you know that this can be a highly demanding position. You’re expected to be sunny, friendly, and able to manage whatever comes your way as you answer phones, greet guests, provide information, manage appointments, etc. You may also be expected to handle any number of tasks throughout the office. It’s a role that requires a lot of finesse and people skills, and great organization to boot. As a potential receptionist, you want your resume to make sure that these qualities shine through. You find receptionists in every industry and just about every company, so let’s look at three sample resumes from receptionists in different industries: one just starting out in a corporate environment, a legal receptionist, and a medical receptionist. first up is candace, who is seeking a receptionist position to boost her administration skills and experience.Download this resume in Microsoft WordCandace Jones 567 Cantwell Avenue, Apt. 4dPittsburgh, PA 74747 candacejones@emaildomain.comSeeking to support Bryant Financial Management as a receptionist with strong communication and organizational skills.Key skillsInterpersonal skills:Professional, friendly demeanor on the phone, via email, and in personDependable and punctualCustomer serviceTaking initiative to accomplish what needs to be doneProblems)How to Write a Perfect Occupational Therapist ResumeHow to Write a Perfect Physician Assistant Resume (Examples Included)How to Write a Perfect Receptionist Resume (Examples Included)How to Create a Perfect Retail ResumeHow to Write a Perfect Sales Associate Resume (Examples Included)How to Write a Perfect Social Worker Resume (Examples Included)How to Write a Perfect Truck Driver Resume (With Examples)

Southern Company Research Paper Example | Topics and Well Written Essays - 1500 words

Southern Company - Research Paper Example On the other hand, there is a need for assessment for setting objectives, which are parallel to a timeline; for instance, they may either be short-term or long term. Furthermore, this assessment involves identifying a vision statement, mission statements, and corporate objectives. In this case, leaders in Southern Company’s effectiveness in performance management there is a need to focus on long terms perception regarding the future of the organization. There is a need to focus on the leaders’ management of performance based on their role of organization towards the society, extent to which tactical objective has been achieved, and strategic business objectives. Therefore, the extent to which these objectives has been achieved based on the situation analysis focuses on the suggested strategic plan in the organization in terms of details of these objectives (Bleak & Fulmer, 2009). Effectiveness of formulation of performance management strategy focuses on assessment of re source allocation and management; in fact, these resources include financial, personnel, time, and technological support resources. There is a need to identify the chain of command and the substitute structures such as cross functional groups. Leaders’ effectiveness in formulation performance management strategy focuses on the process of assignment of responsibility regarding certain tasks or processes to individuals or teams. On the other hand, this evaluation focuses on management of processes such as monitoring results, comparing benchmarks and appropriate practices. Furthermore, there is a need for evaluating processes that involve efficacy and efficiency of controlling variances and process of adjusting necessary processes in the organizations. This evaluation focuses on the extent of implementing certain programs, which involves the acquisition of requisite resources, development of other processes such as training, testing, documentation, and integration with legacy pr ocesses. This evaluation also focuses on the direct interconnection between leadership development strategy and corporate strategy, which offered a significant benefit to an organization and employees. Moreover, concept applied by leaders in the organization, in the process of leadership development; in fact, this evaluation focuses establishing philosophy of leaders in establishing the meaning of employees at all levels of the organization (Bleak & Fulmer, 2009). There is also effectiveness in leadership development in terms of corporate planning and formulating business strategy. In this case, this focuses on leadership development in to business strategy based on the metrics of establishing a network in the leadership to business. Therefore, effectiveness of formulating strategies for performance management in terms of designing ways of reinforcing corporate strategy, which can facilitate ensuring linkage and success. Five Point Criteria for Evaluating Effectiveness of Talent Man agement Strategy and Collection of Data The first criteria of evaluating the effectiveness of a talent management strategy in organizations focus on the process of determining the talent requirements, which are strategically significant to the organization (Silzer &

The American Revolution Research Paper Example | Topics and Well Written Essays - 1750 words

The American Revolution - Research Paper Example The colonies of America rejected the power of the parliament of Britain to govern them abroad without any form of representation and then barred all royal officials. By 1774 each colony in America had created a provincial congress to govern or rule itself but still constrained within the empire. The Great Britain instead of engaging in diplomacy, it responded sending its troops to re-establish and re-impose direct rule. As a reaction to the British response, the American colonies through second continental congress joined together to defend their self governance and manage against the armed conflict with the British rule. In addition, the States vowed that the British Empire via acts of anarchy had no power to claim their allegiance. Additionally, the American Revolution was as a consequence of series of intellectual, political and social transformations in ancient American society and government. The Americans were against the oligarchies that characterized European societies at tha t time instead calling for development of republicanism based on enlightenment comprehension of liberalism. The American Revolution was facilitated by a number of notions and events that merged and led to social and political separation of colonial possessions from home nation and combining those of former individual colonies to create an independent nation (Bilven 66-8). The American Revolution started in 1763 after the British military recorded a series of victories during the French and Indian war that led to an end of the French military might that was initially a threat to the British North American colonies. The colonial separation for England was the primary cause of the American Revolution evolved and rapidly grew as a smoldering flame of anger beginning with taxes imposed by Britain on thirteen colonies devoid of representation. This was necessitated by the Stamp Act of 1765. Britain enacted some policies that aimed to collect taxes from the American colonies. For instance, the Britons adopted the policy that directed all colonies under British rule to pay larger amount of costs linked with keeping them in the empire. Britain unfair practice of imposing direct taxes on American colonies in order to pay or defray its past European wars led in eventual separation form mother country. This was also followed by other policies that aimed to manifest British might, all which proved meaningless, unworthy and unpopular in America. The main reason why these ideas and policies were unpopular in America was that the colonies laced elected representatives in the ruling Britain parliament, thus leading many colonists consider the policies as a violation of human rights and illegitimate. In 1772, some colonists started to create communities which would be used for their own provincial congresses governance. Two years later, the provincial congresses in most colonies rejected the British parliament and hence effectively replaced the British ruling machines in former colonies. When the Britons reacted by sending troops to impose direct rule, the local representatives in these colonies started to mobilize and coordinate militias. The revolutionaries set up the second continental congress

Determining Causes and Effects Research Paper Example | Topics and Well Written Essays - 750 words

Determining Causes and Effects - Research Paper Example In July 2009, unemployment figures stood at sixteen percent of white youth, twenty-one percent of Hispanic youths, and thirty-one percent of black youths (Janoski, Luke, & Oliver, 2014). Other estimates that include people who are no longer seeking employment due to discouragement, and those who are underemployed measure at twenty-one percent of the aggregate national unemployment rate. Same as unemployment, underemployment has unequally distributed cases among the youth, women and black employees. Unemployment refers to a situation where people are ready and able to work, but there is no employment for them. There are different forms of unemployment. It can be Structural, Frictional, or Cyclical. The extent to which unemployment affects the nation is shown by the amount of attention given to the monthly Employment Report put out by the Bureau of Labor Statistics. The subject that tops the list is unemployment. Statistics on unemployment do not only show the level of employment but also show how satisfied or dissatisfied the citizens are with the government and their leaders. Widespread and lingering unemployment has dire consequences not just for the nation’s economy but also for the unemployed. During the recession, the unemployment rate hit the ten percent mark. Layoffs were also on the rise. However, layoffs are not the primary causes of unemployment. The factor which drove the unemployment rates so high during the recession was the lack of creation of new jobs. In the 2001 recession, employers shed two and a half million jobs in six quarters more than in the 2009 recession (Janoski, Luke, & Oliver, 2014). The reason for this is the significant drop in the rate of jobs creation. The downfall of the housing bubble, the credit crunch, and unfavorable economic policies made the country less attractive to entrepreneurs. The poor business climate also discouraged business owners from expanding. As the level of job creation falls, while the

Cymap Coursework Example | Topics and Well Written Essays - 2750 words

Cymap - Coursework Example It measures 8.5 metres going across (east-west) and is 2.5 metres going up and down (north-south). Room B60 is a rectangle, while Room B62 is a bit oddly-shaped. There is a space between the office and the wall of the S/W room of about 6 metres across and 3.5 metres up and down. There are (what can only be assumed to be) marks meaning doorways, in 4 areas of the building. The S/W room has no doorway out except through the backway. Similarly, Rooms B60, B62, and the Office only have one doorway out apiece. Both B60 and B62 have doorways at the back, while the Office doorway is on the side and leads to Room B62 where the fourth doorway is at the back of the building. This could prove to be logistically difficult if one needed to get into or out of any of the rooms but the one doorway in each room were blocked. This would most definitely be a fire hazard. III. Project Wizard Since the building floor plan has been designed, now the process of services design can begin. The Cymap project is going to be defined. Next, the different aspects (stages IV through VI) can be designed in their proper sequence. For our purposes, we are going to develop these stages independently, one after another. However, the same sequence will be followed. On small tasks, only one service might be needed. It is assumed that this project will use the floor plan as given, and one or more types of services. This is contained within the entirety of this single project—which can then be linked to the floor plan in Cymap. In order to start a new project, I went to File, and then clicked on â€Å"New† to open the â€Å"New Project Wizard.† This helped set up my floor plan, and helped define the geometry and profiles of the rooms in the project and provided me... This lab report shows what was designed in Cymap with a hand-drawn drawing what the author actually did when the author was going step-by-step through the automated computer program, which generated several of the necessary defaults. For most places where the author was asked to enter figures, the author usually went with what was the minimum limit because the author didn’t want to stress out the system or use all of my maximum limits with various figures—such as the cable lengths. Many of the figures were variable, but Cymap definitely made the process easier. The wiring program was used to define the inter-connectability of all the rooms, allowing the generation of a list of components required to complete the necessary installations. From the menu, the author selected â€Å"Electrical,† then selected Wiring 17th Edition, then opening the new Wiring file which the author used to incorporate the main incomer and the switchboard. The author selected the IEE BS767 1 Standard, because obviously the Wiring 16th Edition was old (the source used for this paper was actually too old, so the author made sure to choose the 17th Edition as demanded by the UK Wiring Regulations from 2008). When the General Information dialogue box appeared, in the General tab, the author added my own name, Abdullah, as a reference name for the file and selected BS7671_17th + ERA 2008.DBY as the cable database. The author also selected the CPD database. The author included a supply transformer. The author used a 5% impedance and selected an earth type the author thought was appropriate.

Sophists and Socrates Essay Example | Topics and Well Written Essays - 3000 words

Sophists and Socrates - Essay Example Protagoras' law - the person is a measure of all things - better than anything characterizes the changes in people's interests. New issues have been first of all appeared in the minds of persons, which acted mainly in Athens as teachers of all sciences and arts, which are required for active participation in public life, in the minds of sophists. The last are already not independent thinkers separated from each other, trying to understand the world and its development. They represent a new estate, which being engaged in training to eloquence and using logic arguments as arts, naturally in this business was supervised not with a pure aspiration to get the truth, but aspiration to shine and win in verbal dispute. Characteristic for this philosophy, dictated to sophists by conditions surrounding them and their position in life, are empiric-skeptical (with respect to questions of theoretical value) and utilitarian-egoistical (with respect to questions of practical actions) points of view . The content and volume of our knowledge are entirely defined by our own sensual perceptions. Such perceptions, being subjectively changeable, cannot make valid knowledge at all. Also our activity is always defined by minute needs. Therefore truth is what seems true to an individual; everything is good that serves a person's benefit. Against this doctrine of sophists acts Socrates. Being engaged in training not as a favorable employment favorable, but similarly to thinkers of previous time, investigating questions on sense and value of things from pure aspiration to knowledge and collecting around him pupils by means of excitation a free interest to these questions, he first of all has entered struggle against the egoistic-utilitarian tendency of sophists, as completely harmful. But certainly Socrates also was a person of his time. A person for him, as well as for sophists, a measure of things, and at discussion of separate questions of practical life, he also recognizes natural motives following from individual interests. But for his world outlook are characteristic not these private interests, but organic laws, which he considers significant for all human acts, and owing to which the specified concrete reasons of utility get other meaning. The contrast between Socrates and sophists lays not in the fact that So crates does not consider utility as a motive for acts: human will by its nature already is directed to some purpose, and this purpose, as well to Socrates opinion, not concerning whether it is useful to others, in any case, it is useful to the acting person, as this person aspires to its realization.One of the basic distinctions of Socrates from sophists consists in the fact that as a criterion at an estimation of people's acts for Socrates serves the question, by what motives is defined the decision made by an individual answering the question what is useful and that is harmful. Under the theory of sophists these motives, as well as human knowledge, are subjectively changeable; their scale is a individual desire and consequently in the general, is just a time egoistical benefit. As opposed to it, Socrates proclaims, that there is some objective knowledge, and

Ethics & Business Essay Example | Topics and Well Written Essays - 2000 words

Ethics & Business - Essay Example In Mexico, it has been reported that workers are offered very little wages to an extent that they are forced to send their kids to offer labor in garment factories instead of going to school (Esbenshade, 2004, pp.4). This denies the young children from achieving their rights to education and forces them into the same torturing manual professions like their parents. The word â€Å"sweatshop† was first coined in the early 1900s i.e. during the industrial revolution. It was a term used to express the kind of abusive working situation several workers in Latin America used to and are still put to go through by middlemen who make an income off their sweat. For every pay a worker receives, there is a percentage that is taken by the middlemen. This percentage is what is said to be sweated from the laborer despite the fact that, they received minimal wages for disproportionate work, under unhygienic conditions. Basically, the greatest victim of sweatshops is often women. Under these wo rking conditions, these women’s right to wages that meet basic costs of living is violated; they live and work under substandard and hazardous working condition; they receive no compensation for overtime work; and also endure sexual harassment. In many instances, the women fall victim to this inhuman habit as they are lured by recruiters who promise heaven but only offer hell. Worse still, is the fact that in most instances, they pay lots of cash in recruitment and contractual fees that tie them up to commitments that would probably last for endless years. Some even go for several years without receiving even a single penny as they try to pay off their debts. Those who attempt to escape back home without meeting their contractual commitments are in most cases blacklisted or jailed. The laborers, who often are not quite familiar with their labor rights frequently, carry on with work even when their wages delayed for weeks. Some employers even lure the women into offering them sexual favor for better opportunities and wages, something that never comes to bare fruits (Hapke, 2004, pp.3). Global Corporations’ Perspective and Ethics Ethics among global corporations is a widespread issue that impacts not only in the economies of Latin America, but also the economies of other nations as well. In a time when technology has enhanced accessibility all across the world, the global economy is continually becoming more and more vital. Labor standards of the firms targeting foreign workers must aptly take into consideration the principal form of human rights, and the persona of both the individuals targeted as well as that of the company. When discussing ethics among global corporations, some of the key areas of debate include â€Å"extortion, moral norms and human rights† (Hapke, 2004, pp.3). The behavioral traits exhibited by firms in the hosting nations normally impact negatively on the economies and persons of both the targeted nation as well as the host firms doing business. Due to this, the ethical standards under which a company ought to operate under has been a source of extensive debate for a very long time. There are two fundamental ethical issues in human rights that need to be largely taken into consideration by global business players. First and foremost, is the question of whether global business players should carry out business in nations which consistently

Sophists and Socrates Essay Example | Topics and Well Written Essays - 3000 words

Sophists and Socrates - Essay Example Protagoras' law - the person is a measure of all things - better than anything characterizes the changes in people's interests. New issues have been first of all appeared in the minds of persons, which acted mainly in Athens as teachers of all sciences and arts, which are required for active participation in public life, in the minds of sophists. The last are already not independent thinkers separated from each other, trying to understand the world and its development. They represent a new estate, which being engaged in training to eloquence and using logic arguments as arts, naturally in this business was supervised not with a pure aspiration to get the truth, but aspiration to shine and win in verbal dispute. Characteristic for this philosophy, dictated to sophists by conditions surrounding them and their position in life, are empiric-skeptical (with respect to questions of theoretical value) and utilitarian-egoistical (with respect to questions of practical actions) points of view . The content and volume of our knowledge are entirely defined by our own sensual perceptions. Such perceptions, being subjectively changeable, cannot make valid knowledge at all. Also our activity is always defined by minute needs. Therefore truth is what seems true to an individual; everything is good that serves a person's benefit. Against this doctrine of sophists acts Socrates. Being engaged in training not as a favorable employment favorable, but similarly to thinkers of previous time, investigating questions on sense and value of things from pure aspiration to knowledge and collecting around him pupils by means of excitation a free interest to these questions, he first of all has entered struggle against the egoistic-utilitarian tendency of sophists, as completely harmful. But certainly Socrates also was a person of his time. A person for him, as well as for sophists, a measure of things, and at discussion of separate questions of practical life, he also recognizes natural motives following from individual interests. But for his world outlook are characteristic not these private interests, but organic laws, which he considers significant for all human acts, and owing to which the specified concrete reasons of utility get other meaning. The contrast between Socrates and sophists lays not in the fact that So crates does not consider utility as a motive for acts: human will by its nature already is directed to some purpose, and this purpose, as well to Socrates opinion, not concerning whether it is useful to others, in any case, it is useful to the acting person, as this person aspires to its realization.One of the basic distinctions of Socrates from sophists consists in the fact that as a criterion at an estimation of people's acts for Socrates serves the question, by what motives is defined the decision made by an individual answering the question what is useful and that is harmful. Under the theory of sophists these motives, as well as human knowledge, are subjectively changeable; their scale is a individual desire and consequently in the general, is just a time egoistical benefit. As opposed to it, Socrates proclaims, that there is some objective knowledge, and

Internation Finance Essay Example for Free

Internation Finance Essay What was Nick Leeson’s strategy to earn trading profits on derivatives? Leeson was trading derivatives contracts on the two exchanges that were, in some cases, of different types and, in some cases, in mismatched amounts. He was hoping making profits by selling put and call options on the same underlying financial instrument, the Nikkei 225 Index. 2) What went wrong that caused his strategy to fail? He thought as the Nikkei was already low that it could not plummeted lower but due to among other reason, an earthquake and the volatility of the market it went even lower, at that time nick was already â€Å"all in â€Å" and could not correct his position. Also at a certain point he had contracted a lot of futures without enough options to hedge his position which put him or in this case the bank money at high risks. 3) Why did Nick Leeson establish a bogus error account (88888) when a legitimate account already existed? He created this account to be able to perform is unauthorized trading and hide his lost from Barings as this account was not shown on the statements transmitted to London. 4) Why did Barings and its auditors not discover that the error account was used by Leeson for unauthorised trading? The error account had been presenting by Leeson as a customer account, that’s why his activities were unknown for quite a long time. 5) Why did none of the regulatory authorities in Singapore, Japan, and the United kingdom discover the true use of the error account? Fist of all because Nick Leeson was in charge of the back office, letting him he possible to hide easily what he wanted. Also as we said above this account was represented as a customer account and differently to each group. 6) Why was Barings Bank willing to transfer large cash sums to Barings Futures Singapore? As Leeson lost money, he had to pay those losses to SIMEX in the form of margin. By falsifying accounts and making various misrepresentations, he was able to secure funding from various companies within the Barings organization and from client accounts. For example, he claimed that he needed funds to make margin payments on behalf of BSS clients. Therefore Barings believed that they were not exposed to any looses as Leeson claimed that he was executing purchase orders on behalf of clients 7) Why did the attempt by the bank of England to organize a bailout for Barings fail? No one wanted to assume to take the additional risk concerning the additional looses that were not yet determined. 8) Suggest regulatory and management reforms that might prevent a future debacle of the type that bankrupted Barings. -Separate trading, accounting and settlement activities. -More employees supervision -Clear reporting line -Consolidation of the activities of every branch.

Marketing Plan of Japanese Steakhouse Benihana

Marketing Plan of Japanese Steakhouse Benihana Benihana a Japanese steakhouse restaurant with hibachi concept commenced in 1964 in West Side, New York. This restaurant was founded by Hiroaki (Rocky) Aoki, an opportunity seeker, who identified the untapped needs in the American restaurant industry after having done a thorough analysis of the market. His concept serve the unfulfilled needs of the market especially the middle-income businessmen by providing exotic surroundings, the authentic Japanese ambiance, as well as offering new experience by having chefs cooked in front of customers. The idea quickly gained the popularity; resulted in high profits and rapid expansion. This service concept brought forth the competitive advantage to Benihana restaurant. By having chefs outside cooking; it allows the restaurant to save labor costs and offer more attentive services. The menu limitation also lowers the costs. The space was fully utilized to maximize the profits. The costs structure and utilization of space will be explained in detailed. Moreover, the highly trained skilled chefs and creative PR and marketing campaign were also the key contribution to the success of the restaurant. Despite the success, the rapid expansion can often time be a problem since, company may not have the resources and the solid plan for the growth strategy. Rocky wanted to diversify his business into retail and fast food chain. In addition, this new innovative service concept may cause confusion as to what the restaurant core product or services really are. This report aims to address the issues mentioned by evaluating Rockys diversification plan, identify the core products and services, come up with alternatives which were first to open new Beni Trendy restaurant which target younger generation and After Benis for dessert and come up with action plan. Issue Statement Rocky Aika is a man of great dreams but his dreams may be too big for him to be able to achieve it. He plans to grow his business to other sections of the market especially the younger generation but in order for Rocky to be able to grow his business and to maximize the profits, the expansion plans need to be strategically revised and planned. Currently, Rocky is planning his diversification strategy, but this has to be evaluated and for the purpose of successfully growing Rocky needs to first understand his business and market. Data Analysis Benihana, a Teppanyaki Japanese restaurant with hibachi concept was a major success. The service concept was new and unique to the market which differentiated itself from the typical existing restaurants. The major differences of the concept were: The restaurant eliminated the back of house conventional kitchen while instead providing hibachi tables with well-trained chefs cooking in front of customers. This concept allows the labor cost to be cut down to 10-12% of gross sales and attentive service. Benihana provided limited menus, which resulted in reduction of food storage and wastage costs. The authentic Japanese ambiance or Japanese touch was brought to the restaurant through importing all furniture from Japan including walls, ceilings, beams and decorations. Benihana better utilize their space. Normal restaurants require 30-35% space for back of the house meanwhile Benihana needed only 22% of the total space. By focusing on the above mentioned points, Benihana was able to reduce their costs, thus become more profitable. For instance, Chicago branch was the most profitable unit with the gross profit around 1.3 million per year. The reason for this was that the managements ability to keep their expenses to a minimal with food 30%, labor 10%, advertising 10%, management 4%, and rent 5 %. Benihana Cost and Typical Restaurant Cost Structure The above income statement shows the profits that Benihana in Chicago was making during the year 1972. Some of the amounts were already given including the gross sales, food and beverage sales, the percentage of food cost, labor cost, advertising costs, management cost, and rent. However, some other items needed to be calculated or assumed such as the percentage of beverage cost, the total sales and the income tax. The gross sales were given to be $1,300,000, thus the food and beverage would be $910,000 and $390,000 respectively. The food costs that are 30% of food sales would give an amount of $273,000 and the beverage costs that was averaged to be 20% of the beverage sales would equal to $78,000. Therefore, the gross profit would equal to gross sales minus total costs of goods sold which is equal to $949,000. The labor, advertising, management and rent expenses are expected to be 10%, 10%, 4% and 5% of gross sales respectively. The expenses were calculated to be $130,000, $130,000, $52,000, and $65,000 which totalled to $377,000 or total operating costs. The net profit before income tax on the other hand is equal to gross profit minus total operating expenses or $949,000 minus $377,000 which gives the value of $572,000. To calculate the net profit after tax, the assumption was made that the income tax was 14% which is based on the percentage of tax that needs to be charged must be given but the case does not give any such information, so for the purpose the assumption assume that the income tax was at 14% so in this case the value would be $80,080 which is $572,000*20/100. So the net profit after tax will be $572,000 minus $80,080 which calculates to $491,920. In order to have a clearer picture of the difference between Benihana and typical restaurant the percentages of each item were compared. The food and beverages sales percentages of Benihana are simlar to that of a typical restaurant which were around 70% for food and 30% for beverages. Nevertheless, the major difference lies in the food and beverage costs which was approximately 50% in Benihana whereas in typical restaurant would be equivalent to 73-88% or about 23-38% higher. The total expenses percentages of Benihana comes up to 29% which composed of labor, advertising, management and rent, meanwhile the operating expenses percentages of a typical restaurant total to 42.25-57%. It is apparent that Benihanas service concept, service operation and its delivery system enable the restaurant to significantly reduce costs and gain higher profits, thereby became more competitive than its competitors. The Chefs Salary Chefs were vital element to the success of the Benihana. Therefore, it is extremely important to estimate the influence of their salaries on the restaurant profitability. The case provided that in one unit there were approximately 30 staff which were 6-8 chefs, 6-8 waitresses, 4-5 managers, 2-3 barman, and about 8-11 bus staff and dishwashers. The total labor cost as calculated above was 10% of gross sales which is equivalent to $130,000 which must be divided among all the employees excluding the managers. In order to estimate the chefs salaries, each employee salaries will be first estimated. The assumption is made that waitresses and barmen would have roughly the same amount of salary which is approximate $3,000-4,000 per person per year or about 2-3% of total labor cost. The 6-11 bus staff and dishwashers could earn around $1,500-3,000 per person per year or 1-2% of total labor cost for each person. Given the assumptions above, the chefs salary would be around $10,000-12,000/year. Benihana Production System Benihana has an efficient process flow from that of the production process to the service delivered to the customer, providing them with the ultimate dining experience. The average dining time period is one hour which does not include the bar time. This identifies the efficiency of the employees, the hibachi style of cooking and seating arrangement. The food is prepared in front of the seated guest and is delivered to them with a personalised service; at the same time ensuring that high quality standards of food production are met. The restaurant has a well-organized layout plan which enhances their service delivery. It has been designed in a very systematic so as to facilitate the smooth flow of the staff and the guest entering the restaurant. The production system has been focused, which can be interpreted to mean, the entire production service within the restaurant from time of bringing the guest and staff together , seating them, taking their order, delivering the food, preparing the food till the time of guest leaving the restaurant. On carefully examination of the layout for the Benihana, it can be seen that the entrance leads directly to the lounge. See Figure 1. The guest can relax and have a drink in the lounge which has a seating capacity of about 50, while a table is being organised for them as the turnover time period ranges to about an hour. They are then escorted to the dining area in batches 4, 8 or 16. The 112 seat restaurant has again been planned with great efficiency. There is one chef and one waitress for every two hibachi tables, thus the designing process has been made keeping this in mind and at the same time this reduces the labour costs. The back area space has been efficiently utilised. The kitchen includes a pre-preparation area, hot area and post production area, which are separated to avoid confusion and chaos. The washing area is close to the kitchen and the restaurant to avoid delay of service. The storage area has enough space to cater to both the kitchen and the beverage areas in addit ion are designed to be easy access to both the areas. At the same time there are a few alterations that can be made to further enhance the process. The entrance for the restaurant consumes a lot of space and can be modified to accommodate more guests in the lounge. The Lounge area setup can be reorganized to accommodate more guest so that if the guests dining in the dining area want to spend some more time in the restaurant by having a few drinks they can thus be escorted to the lounge area, this in turn would also further reduce the turnover time period. The washrooms have been placed quite close to the bar and near the entrance which is extremely far from the dining area so if they are placed in between the lounge and the dining area it would be more convenient for the guest to walk to the location than to go from the dining area and through the lounge at last reaching the washroom. The three poles in between the lounge area can also be an obstacle for the people seated in the area as well as for the employees while delivering their s ervices. Presentation of Solutions The major concerns that were raised by both internal and external parties regarding Benihana business were the expansion strategy, understanding its core business and the sustainability of the business. In order to come up with solutions, one needs to understand the core business by first understanding the market. According to the survey, the main target market of Benihana was middle-income businessmen. The survey also revealed that the number one reason that persuades customers to come to the restaurant is good food or about 46.7% and atmosphere and preparation together came up to about 26.4%. The first time visit percentage is about 34.4%. Thereby, it is led to believe that first time visitors may come because the restaurant provides them with new exotic experiences. Consequently, as they have experienced the food; they were satisfied with the taste, hence second visit. Customers also rated that they would highlight the food 38.2% and preparation 24.6%. From this, one could conclude that the main core products and services of Benihana are the food and the experiences. The sustainability of business issue was also raised by Russ Carpenter. Due to the concept of the restaurant and the limited menus, the long-term competitiveness is questioned. As the business grows, so did the competitors. If new competitors with different concepts come into scene, the sustainability is raised. The limited menu options which although Benihana gave an advantage by reducing the food costs, but would it be enough the changing trends to attract the customers. Once the restaurateur knows that the restaurant is already successful, the management should consider the sustainability of the products and services. Time changes, trends change and people change, thus businesses should come up with innovative plan as a pioneer or expand the line of product for the business growth. If Benihana is considered to be fashionable due to the trend, then they will need to develop a concept for service according to help Benihana to become sustainable. According to Rockys, he planned to diversify into retail sale of Benihana-labeled food label and quick-service operation. Orient Express, their new product lines will be quite innovative and a great potential plan for the future. The Benihana label will enhance the corporate brand, yet increase the brand awareness among the people who have never experienced Benihana. Figure 3 shows Rockys growth strategy. One core product/service and one market Benihana Restaurant Chain for middle-income businessman Sell existing products/service in new geographic market segment Expanding Benihana Restaurants to different part of US through JV and wholly-owned Sell existing core service out of country Expanding Benihana Restaurants to different part of world Conglomerate diversification Expanding to retail and fast food chain, Orient Express Rocky intentionally aimed to appeal the younger generation by investing in the new small units called Orient Express which would be located in gas stations. However, the quick-service units in gas stations did not necessary target the younger generation. Since the gas station is a place that people stop to fill gasoline, use the restrooms or take a rest after a long journey. According Rockys concerns and issued raised by Russ Carpenter the following solutions are suggested: (1) To open a new Benihana which directly targets the younger generation. (2) To diversify the Benihana business to the other business such as Benihana restaurant that sells purely the Japanese style dessert. By doing so, Rocky could direct his business towards the group he wanted to attract, at the same utilize the companys core competencies which were the quality food and authentic Japanese experience. The dessert restaurant would allow Benihana to diversify into the potential market which is females which currently only constituted only 28.6% of Benihana restaurant according to the survey. The costs of training and staff would be reduced as the operation would be similar to that of the existing ones. Figure : Proposed growth strategy. Adapted from Carmen Langeard (1986) One core product/service and one market Benihana Restaurant Chain for middle-income businessman Sell existing products/service in new geographic market segment Expanding Benihana Restaurants to different part of US through JV and wholly-owned Sell existing core service out of country Expanding Benihana Restaurants to different part of world Conglomerate diversification Expanding to retail, but NO ORIENT EXPRESS Concentric diversification Beni Trendy: targets 18-30 people After Benis: desserts penetrate into younger and female market Recommendation The alternative to the solution mentioned above is opening a new unit which targets only the young generation (18-30 years old) as a separate clientele from existing Benihana. The unit will be named Benihana Trendy. This unit will create a completely different experience from original Benihana, but at the same time the customers still can perceive the feeling that this is Benihana. Benihana Trendy would still sell grilled steaks, however of different price and quality. The atmosphere would be created to attract new generation who seek for thrill and exotic experiences at lower prices. For example, the customer can cook with chef upon reservation. The menu of self-cooking might be added in the menu. The interior will be designed to facilitate the trendy atmosphere that appeals the young generation. The furniture did not have to be imported from Japan, hence cost saving. Another diversified alternative is creating a separate dessert unit which is called After Benis. The name comes from the idea that people can come to have dessert after having main course from Benihana or Benihana Trendy The ideal is the location of After Benis should be located as near as possible to Benihana, otherwise the name would not be quite suitable. The concept of this unit would also be the cooking show but the chef is not allocated at each table. The cooking show from chef will be set in the area that everyone can see, so the tables are not equipped with the hot stove. The dessert menu will be designed to incorporate the cooking show; for instance, the pancake, the fried ice-cream (mixing two or more ice-cream in one dish), and etc. As Japanese food culture is very delicate, the menu will be deliberately invented by design of Japanese chef. This also aims to attract younger generation as well as females segment. The decoration would be homely, but keep the trendy element. By having these two new concepts, it is believed that Rocky can best utilize his resources and core competency. This would help him save costs. In addition, he can tailor these new products and services to the new market segments which he had not yet tapped into. This will provide the opportunity for him to expand his business or concentric diversification, which is believe to be less risky than conglomerate diversification which he had initially planned. It is believed that this would be a good investment and diversification plan for Benihana. Action Plan For Benihana Trendy and After Benis Goals: To open Beni Trendy within 1 year with the budget of approximately around $US 210,000 To open After Benis within 1 year with the budget of approximately around $US 150,000 This is from the assumption that to open up new Beni Trendy will cost 70% and After Benis will cost 50% of set up cost for Benihana unit which is $US 300,000. Actions: Market research Define Five Ps of services Procurers, (customers) Product, (service concept) Policies Practice (operation strategy) Place Plant (service delivery system) Providers (servers)Actual Construction of the site Construction Hire The thorough concept is defined to serve the target market. Key factors are identified. 1. What products to sell. 2. What should the ambiance of the restaurant? 3. What should be on the menu none Define (Policies and Practices) Operation Strategy Within 1 month Rocky, Bill Susha, Allen Saito Time Concrete concept formed. Eg. The rules and regulations of the company that is accepted by all parties none Finding (Place and Plant) Restaurant location Within 2 months Rocky Time, connections with people, capital To find the right location to have the restaurant and to negotiate and sign contract with the landlord. none Design of the restaurant Within 3 months however alternations could be made within the project period. Rocky, Glen Simones and Interior Designer Floor plan To come up with the floor plan and interior design concept that fit the service concept $US50,000 Construction of restaurant Within 3 months External contractors Time and finances Find the right contractor and construct the restaurant $US120,000 Find Suppliers Within 2 month Bill Susha and Allen Saito Time Found the best suppliers of the raw materials which the price reflects the quality none Hire staff Within 2 months Restaurant Manager Time To find the quality staff that match the culture of the restaurant. none Train staff Within 1 month Restaurant manager Time and finance $US 2,000

A Tear Between Twins :: Personal Narrative Writing

A Tear Between Twins "Come on guys, we really shouldn't," I begged Shawn, the driver of our group date. "It is so rude of us to drive by and ruin this special moment for Janae and Bryce. We all know why they have gone up to the temple don't we? I mean it is their six month anniversary, and neither of them have had their first kiss yet! Hmmm..???" Even though I truly meant what I was saying, a part of me wanted to ruin this fairytale event in their relationship. Not that I disapproved of Janae and Bryce being together; I guess it was the fact that she was moving a step ahead of me for the first time in our lives. After all, I had a reason for this mean streak--Bryce had stolen my best friend. February 13th, 1979, Janae and I were born in Sunrise Hospital, four minutes apart, to two anxious, ecstatic, and not to mention exhausted parents. Immediately following the birth, the doctor glanced up at my mother and father and announced that they were the proud parents of identical twin girls. My sister Janae was born first weighing a mere four pounds 11 ounces and I swiftly followed, weighing a hefty seven pounds zero ounces (very large for the average twin). The doctor proceeded to tell my mother that identical twins automatically have a special bond that exists between them, and that she was to enjoy the many fun, challenging, yet exciting experiences to come. One of the most challenging experiences to come would be the dreadful day when the two of us would realize that we couldn't be together always. That memorable day we slept together, side by side, in our rectangular clear plastic hospital beds -- determined to be inseparable for the remainder of our lives. Several people are considerably fascinated with twins, but don't quite comprehend exactly what it is like to be one. Actually, being a twin really isn't that different than not being a twin. (Or at least I don't think it is. The truth is that I have never not been one.) I believe, however, there is one advantage to being an identical twin. Identical twins are basically made up of the same ingredients. There is a connection that exists right from birth. In our case, Janae and I have found that we enjoy the same books, the same sports, the same food, we love the rain, and lastly our taste in guys is nearly the same.

Explain the main factors that influence the rate of economic growth Ess

Explain the main factors that influence the rate of economic growth Economic growth will be different in M.E.D.Cs than it will be in L.E.D.Cs. The reason for this is that M.E.D.Cs are already developed and vast improvement may not be possible but in L.E.D.Cs they have a long way to catch up so it is easier for them to expand vastly. Economies like China and India have potential for vast economic growth because of a huge population. If these countries got their act together then they would be the world leaders. These two countries alone account for 40% of the worlds population. Land- Different countries possess different amounts of land, it is defined as all natural resources not just land itself. For example Saudi Arabia without its oil would just be another poor third world country. The U.K s land became richer with the discovery of oil fields in the North Sea which have only become exploited since the mid 1970s. Today oil contributes to about 3-4% of G.N.P. However the exploit of raw materials is unlikely to be a significant source of growth in developed economi...

Dieting

A fit and healthy body is essential for one to be able to live his or her life to its fullest. One can have a quick-thinking mind and a strong and active body only if he or she is healthy. Health affords one the capacity to use and maximize all of his or her potentials. A fundamental factor in the being healthy is making sure that one’s body is getting the right kind and amount of nutrition. Thus, it is important that one has a well-balanced diet. The National Health Service defined a diet as the food which one eats over a particular of time.The recent years saw people’s obsession with their weight, losing pounds and curves, and staying thin. As such, the term diet has gotten a new connotation as the process of reducing and planning a rigid eating plan to help one lose weight. The second definition of diet is also the more popular one because of people’s increased interest in their weights. The combination of recent years’ health risks and people’s perception of attractiveness have made the second definition of dieting popular today. Though they hold various reasons for going on diets, the decision to diet is obviously for weight loss.Why is the idea of weight loss deemed so necessary and attractive nowadays? First, dieting is widespread because it is a health and life necessity for many people. A proper diet is one that is suited specifically for a person’s activities and body type. It should also include a balanced mix of all the major food groups. The fast-paced lifestyles many people lead today have prevented them from practicing a healthy diet. Those who feel they do not have the time or extra energy to prepare the right kind of food for their diet fall prey to greasy fast food and often skip on vegetables and fruits.Another problem is that many of people’s occupations now do not require them to be physically. The combination of the two has resulted in the United Kingdom reporting a 300 percent increase in t he number of overweight or obese people. As such, one reason for dieting and weight loss is to improve one’s health. Second, many professional athletes or aspiring ones view dieting as a way to keep their bodies in top physical condition. Sports require one to be in his or her best fitness levels. Athletes believe they may play better and faster and endure longer if they can improve their physical condition through highly-regimented diets.Further, there are also sports and highly physical activities such as running, gymnastics and ballet in which the participants are encouraged, almost required, to be thin and prevent weight gain as much as possible. Third, the media portrays a certain body type and look to be the single most attractive look there is as such many feel compelled to look the same. The media influences people in their formation of the definition of beauty. People are living in the age of the media, wherein the media has the power to dictate people’s belie fs.As such, whatever the media portrays as attractive or not becomes translated as the people and their culture’s real idea of beauty. Though they are not the only ones for whom this reason is true, teens are especially susceptible to this kind of influence by the media since they are in an age wherein they feel conscious about the changes happening to their bodies as well as what others think of them. Teenagers are still in the process of building their sense of identity and therefore have fragile self-esteems.Their body images, or how good they feel about their appearance, are closely tied to their sense of self-worth and self-identity. Therefore when they are constantly bombarded with media images of beauty in the form of waif-thin women and muscled men, teenagers form it in their heads that these are ideal looks that they should have. They learn to identify with the media-prescribed image of beauty. Teenagers perceive and accept cultural notion of beauty as depicted by th e media, and feel resolved to accomplish the same figures and looks by going on special weight-reducing diets.These reasons are voiced out by millions of people scattered all over the globe, thereby making the idea of dieting a very popular one. Diets have also been profitable as seen in the many diet facilities and services present. Further testaments to how widespread the idea of dieting is nowadays are the seemingly endless list of diet fads. Recent dieting fads to take center stage include liquid diet, grapefruit diet, detox diet and different reincarnations of low carbohydrates diet. These diet fads, like fashion trends are always changing because of its extreme food restrictions.These fads are never around for long because not many can force their selves into the kind of deprivation diet it requires of people. Weight loss diets easily become dull, repetitive and too limited thus people cannot stay on them for very long. The best and most realistic kind of diet is still the bal anced diet with a slightly edited calorie intake for those who seriously and medically need to lose weight. People cannot be prevented from wanting to lose weight and as such weight loss diets are still thriving businesses. Weight loss diets may be restrictive but most are generally safe to follow.The problems most people have who have discontinued dieting are the feelings of deprivation and missing the food they used to eat, and being unable to successfully fit their diets into their lifestyles. Diets only become dangerous to one’s health when they are done excessively, beyond what nutritionists have planned and what people’s bodies can handle. Pushing one’s body beyond a certain painful point can turn weight-loss diets into psychological and eating disorders. Two of the most common types of eating disorders are anorexia nervosa and bulimia nervosa.Both are expressions of dissatisfaction with one’s body size and shape and the extreme lengths of weight lo ss. Anorexia is person’s intentional deprivation of his or her self from food intake due to the fear of becoming fat. Anorexics are also psychologically disturbed believing that they are overweight despite the fact that they are already very skinny. Earlier compliments regarding their weight loss act as anorexics’ motivation and reinforcements so that they continue their practice of not eating even when they have become unhealthily thin, exceedingly weak, sick, or near death because of hunger.On the other hand, bulimia is an eating disorder wherein one goes on excessive or binge eating then as if to negate the eating, follows it with severe and harmful methods of weight control. After an uncontrolled and massive food intake, bulimics attempt to prevent weight gain by quickly purging the food from their bodies through methods such vomiting, intense fasting and repeated use of laxatives. The repeated abuse causes bulimics to become prone to stomach and esophagus ruptures , irregular bowel movement and tooth erosion.Apart from the physical harm, bulimia is also an addiction and psychological disorder. When bulimics binge on food, they feel temporary calm and separated from their depression. However it is quickly turned over by the feelings of guilt and self-loathing which compels them to purge what used to be the object of their calmness, food. Bulimics’ self-loathing and unstable personality makes it more probable that they will perform more intense forms of self-damaging actions such as suicide. Dieting can lead to dangerous and hazardous health situations when taken to the extreme.Eating disorders stemming from a person’s desire for weight-loss represent an intense lack of self-esteem and an absence of a positive body image. The lack of these personal strengths makes people predisposed to unquestioningly accepting the media’s single and prescribed definition of beauty. Dieting is one of the tools people use to reach this beaut y goals but sometime people are unable to limit the steps the take to feel attractive and accepted. Whether due to a need to improve one’s health, stay physically fit or fit the cultural notion of beauty, diets must be made wisely and realistically.

Comparative Essay – Othello/Macbeth Tragic Heroes

Unit 1: ‘Many critics have argued that Othello is not a true Shakespearean tragic hero. Explore the idea that Shakespeare intended to make Othello fit the criteria of his tragic hero with comparison to Macbeth. ’ By Marina Georgallides A tragic hero, determined by Aristotle, must show a nobility and virtue of a certain magnitude however, their path to happiness should be ceased by their destructive vice (Harmartia- the flaw that eventually leads to their downfall).Peripeteia, the point where the character’s fortune changes, must evoke a state of pity and fear amongst the audience, and give above all, a didactic message. The outcome of this characteristic should result in a complex but sole instigation of both the hero’s Catharsis (a cleansing of emotion which is described by Aristotle as an effect of tragic drama on its audience) and Anagnoris when they reach their moment of realisation. It can be argued that Shakespeare fully abided by these rules in order to make a distinction between his characters’ prosperity and misfortune.Fintan O’Toole (post modernist critic) argues that Othello â€Å"is not tragic, merely pathetic†. However, Othello will be identified as a far greater tragic hero than Macbeth, illustrating how Shakespeare fully intended on creating a tragically heroic character such as Othello. As the play progresses, Othello’s monumental Harmartia is gradually revealed; his sense of inherent jealousy is implemented by Iago, the Machiavellian villain, and his gullibility makes him susceptible to it.Once he becomes convinced that his wife Desdemona is unfaithful, his jealousy does indeed feed itself just as Iago ironically warns, â€Å"the green eyed monster, which doth mock the meat it feeds on† (Iago- Act 3 Scene 1), leading to the hero’s monstrous behaviour. The apparent alliteration, â€Å"death and damnation† (Act 3 Scene 3) and â€Å"waked wrath† (Act 3 Scene 3), rev eals the great influence that Iago has upon Othello as his linguistic eloquence and his mental state rapidly collapse, resulting in both his use of evil imagery in language and in action, the murder of Desdemona.The hubris, argued by Helen Gardner (in 20th century) â€Å"is heroic because Othello acts from inner necessity†, appearing to show Othello’s desire to remake the world into a better place, an act that is heroic â€Å"in its absoluteness†. This admission of ethical duty perhaps may have encouraged a contemporary audience to pity Othello as his act, although terrible in itself, is nevertheless wonderful in its own manner of righteousness. Othello therefore appears to be more honourable since his wrong doing was out of love and not of hatred, something for which Gardener seems to forgive Othello.A contemporary audience would argue that gender also plays an important role in Othello as men were regarded as stronger and wiser, making it more forgivable of Ot hello. However, a 21st century audience would view women as equally as important as men, showing that Desdemona’s murder was underserved and unforgivable of Othello. Dr Johnson (1765) declared that Othello was a â€Å"very useful moral†, as the protagonist shows how one can be stifled by naivetà ©; the repetition of â€Å"honest Iago†, the external forces of evil, combine to cause Othello’s tragic manifestation and thus, his downfall.Macbeth’s Hamartia is his lust for power that eventually and unsurprisingly leads into his downfall. Arthur Kirsch (1984) highlights Macbeth’s â€Å"emptiness of his desires and the insatiability of his aspirations†. Macbeth becomes infatuated with the witches’ prophecy as he soon discovers how real it is, allowing him to be somewhat fixated on the idea of murdering the King and soon after, Banquo. â€Å"Macbeth does murder sleep†- the use of third person indicates the exponential deteriora tion of his mental state after killing an innocent King, as a result of his unquenchable thirst for power; essentially in itself more than one of the seven vices.Both Iago and Macbeth in this case, are the embodiment of the vices, both jealousy and greed, as opposed to Othello, who is only influenced by the vice itself. J. A Bryant (1961) argues that, â€Å"Macbeth is a wholly negative character who possesses the capacity for good but chooses to commit evil instead†, illustrating that his ulterior motive wasn’t for the good or righteous, as opposed to Othello, but for the selfish rise to power, evidently making him less of a tragic hero; he merely chooses evil because it works to his own advantage rather than making the world into a ‘better’ place.Both a Shakespearean and a modern audience would believe that Macbeth, like the Devil, has willed himself into a desperate position whereby he is captive of nothing except the providence he chose to ignore. In fa ct, a further aspect of his Hamartia is arguably his supposed lack of masculinity that he is constantly belittled and ridiculed for by Lady Macbeth. The use of a rhetorical question in â€Å"Are you a man? † indicates her ability to manipulate him into believing that he is not ‘strong’ enough to murder.This too, plays an important but yet, not as dominant, role in Macbeth’s downfall. The second element combined to create a tragic hero is Peripeteia where the downfall from a virtuous status to a catastrophic one is evident. Regardless of however many times Othello is referred to as the â€Å"Moor† by Iago, a derogatory term used to highlight his race, a Shakespearean audience will still be amazed by his aristocratic virtue as he possesses the verbal eloquence to assert to the signiors in the rule of three adjectives as â€Å"potent, grave and reverend†.In Act 3 Scene 3 however, Othello makes more references to the â€Å"devil†; a reflec tion of Iago’s evil nature being imparted upon him, as â€Å"goats and monkeys† are images that connote the devil. His eloquence of poetry in Act 1 is in stark contrast to his rather barbaric and politically incorrect behaviour in Act 3, particularly to a 21st century audience as his act of â€Å"striking her† (Desdemona) across the face is an incredulous act that is totally unacceptable to feminists now but may have been deemed as common or even deserved to a contemporary audience of the 16th century.His affection dramatically changes towards Desdemona and it can be argued that Othello â€Å"allows manipulation and jealousy to lead to his self-destruction†- Tasha Kelley (2010) Othello simply cannot help the jealousy that he feels within him, no matter how much of an influence Iago is upon him. At this point, Othello is entirely convinced and absolute in the killing of his wife; the use of hyperbolic language in â€Å"I’ll tear her all to piecesâ €  emphasises his sheer mercilessness since â€Å"all† of Desdemona will be killed.Unlike Othello, Macbeth changes rather early on in the play, and the only real evidence that the audience sees of his nobility is what others say about him. In Act 1 Scene 2 Duncan expresses, â€Å"O valiant cousin, worthy gentleman†; the use of positive adjectives to describe Macbeth would give both a Shakespearean and modern audience a good impression of Macbeth even before he is revealed in the play.On the other hand, current and contemporary audiences would also notice that the other characters in Macbeth are the ones who prove Macbeth’s honorary class, and not he for himself. After one consecutive scene, Macbeth’s Peripeteia is extremely abrupt that it can be portrayed as almost non-existent. â€Å"If Chance will have me King, Why Chance may crown me, Without my stir†- immediately one gains the impression of his violent underlying tone that is implied by the use of the word â€Å"stir†, revealing to a contemporary audience that his destructive intentions are intrinsic.According to Aristotle, there must be a clear distinction between the character’s prosperity and misfortune; Macbeth, as a tragic hero, does not condition himself to these rules religiously enough and it therefore, can be argued that his downfall is far too early on in the play for an audience to fully grasp his nobility. Whereas, Othello’s greatness is explored thoroughly for two whole Acts, allowing an audience of any time period, to understand that his noble qualities are innate.A contemporary audience, for example, would understand the reason for Othello’s downfall much better than they would with that of Macbeth’s as the play enables him to develop as a character and thus, show his true intentions, which are in this case, to love and protect Desdemona. Alas, an alternative interpretation of Macbeth of a Shakespearean audience would b e that he is an incessantly complacent man who, by all means, allows arrogance to corrupt his mind even in the first scene of the play.The most famous of quotes where Macbeth visualises a dagger, represents his wavering resolve and lust for power that slowly descends into his madness. â€Å"Is this a dagger, which I see before me†¦Ã¢â‚¬ Act 1 Scene 7, the use of a rhetorical question illustrates Macbeth’s hallucination of seeing an object that is clearly not there, which in comparison is a major downfall for someone who was deemed to be â€Å"valiant† at the start of the play.Susan Snyder (1994) states that â€Å"the play provides no answers to the questions it raises about the relative culpability of the witches’ equivocal predictions and Macbeth’s potential to commit murder†. Evidently, there is no real justification or distinction in Macbeth’s downfall other than his sick ambitious need for power. The third criterion that qualifies a tragic hero is Anagnorisis, where the protagonist acknowledges his/her own flaw that has led them to their downfall.After all the accusations and trauma that Desdemona has been through, her last and most angelic words being, â€Å"Commend me to my kind lord- O, farewell! † This suggests that she is a saint for forgiving all that Othello has done to her and shows just how much she loved Othello; a contemporary audience would ultimately feel pity for her as she is not the one to blame. However, a different view of Desdemona and what she represents has emerged over recent years amongst modern audiences; feminist and new historic critics have  examined her character in relation to the society she moves in.Marilyn French (1982), explores the masculine and misogynistic value system within Othello, and despite Desdemona’s assertiveness in choosing her own husband, French emphasises that Desdemona â€Å"must be obedient to males† and is â€Å"self-denying in the e xtreme† thus when she dies she is a stereotype of female passivity. Once killing Desdemona, Othello begins to express his sincere remorse for his wrongdoing through the repetition of alliteration.The use of alliteration in â€Å"Cursed, cursed† and â€Å"cold, cold†, Act 5 Scene 2, reveals how ashamed he is with himself for committing such a crime as he is emphasising it through the repetition of consonance sound â€Å"c†, and above all, goes closer to prove his tragic hero status. Through his two speeches, Othello is able to elaborate on the fact that he is wrapped with guilt; the rhyming couplet of: â€Å"I kissed thee ere I killed thee: no way by this, Killing myself, to die upon a kiss. † epitomises his Anagnoris as he realises his sheer love for Desdemona with what remains within him, a flare of eloquence.In stark contrast, there is no real evidence of Macbeth’s Anagnoris, and in fact, he behaves rather arrogantly about the witchesâ€⠄¢ predictions because he believes that no real harm will happen to him. In Act 5 Scene 3, Macbeth expresses a very short speech in which no lamenting or mourning is apparent; â€Å"I have lived long enough; my way of life Is fall’n into the sear† is but a mere acknowledgement of his circumstances rather than realisation of his tragic flaw. A Shakespearean audience would notice that perhaps Macbeth has not fully repented for his mistake and is therefore, in terms of Aristotle, not a true, classified tragic hero.Macbeth is determined to continue fighting for his life whereas traditionally a tragic hero, such as Othello, should ultimately understand their downfall in exchange for their life. In Act 5 Scene 5, Macbeth does in fact have the verbal eloquence to express himself even in a state of supposed despair. The use of personification in â€Å"Life’s but a walking shadow† reinforces the state of his ignorance to register his own wrong doing and therefore, both a modern and contemporary audience can advocate that they do not feel the same sympathy as they do for Othello.Finally, the last criterion of a tragic hero is Catharsis; the point at which the tragic hero cleanses his heart and the audience’s too. Othello, despite all that he has been through, returns to the articulate and passionate man, and for that, an audience can feel as though the previous trauma of Desdemona’s death combined with his own wicked imagery is obliterated and washed from them. â€Å"And very sea-mark of my utmost sail† is an example of how Othello is able to speak in iambic pentameter even in such a horrific mental state, reinforcing an audience’s perception of how truly noble and titled he is.Most honourably, he is not afraid of killing himself in the name of love; he simply â€Å"kisses Desdemona, and dies†, making him appear as more of a tragic hero than Macbeth, who fights to live on. He leaves the audience feeling bere aved and pitiful because, despite his jealousy, he ‘loved Desdemona too well’, a crime that was surely too harshly punished. Although, Macbeth’s death is rather less tragic and more heroic in the sense that he refused to kill himself by â€Å"falling on my sword†; an audience would regard him as more honourable towards himself.Before Malcolm kills him, he partly recognises his wrong doing in the little speech that he gives; â€Å"Of all men else I have avoided thee: But get thee back, my soul is too much charg’d With blood of thine already†. Irrespective of the fact that Macbeth didn’t kill himself as he should have done, the imagery of â€Å"blood† reveals the extent of which Macbeth fights like a true soldier till the end. Unfortunately, as a modern audience, we cannot feel the same sympathy as we do for Othello as he neither recognises his flaw nor kills himself because of it; an imperative required for a true tragic hero.Mac beth is a rapid play that does not allow the main protagonist to develop as a character and for that reasoning; Macbeth lacks many of the imperative qualities needed within a tragic hero such as Peripeteia and Anagnorisis. Without a single doubt, Othello is one of Shakespeare’s greatest tragic heroes as fought for by Helen Gardner and Dr Johnson, regardless of Fintan O’Toole’s perception of Othello being â€Å"merely pathetic†. We can advocate otherwise that in fact Othello fulfils all four criterias of Aristotle’s definition of a tragic hero.