[pic] 8898 Hollywood Blvd Los Angeles, CA 90028 323-465-1982 March 11, 2008 RE: Essex “ motherfucker Daniels roast Peanuts” Essex is designed as a “Modern Pub”. The alky beverage component go outing focus on upmarket draft beers and American staple liquors. We feel jacks Daniels is an American staple. Essex has hired as executive chef, Chris Ennis former executive chef at One Sunset and Charlie Palmer, who is incorporating into the plug-in a concept for a undistinguished roaster, which will interest the room with a prompt inviting aroma. The pattern calls for jackfruit Daniels in conjunction with other items to defecate this aroma. The fixate peanuts are to be offered as an up-sell to every circuit nib in conjunction with the initial beverage order. Essex will assay support from Brown Foreman & diddly Daniels in the kickoff and initial purchase of the Peanut Roaster. Essex can offer in exchange for th is support the incorporation of the name “Jack Daniels” into the posting item. We would envision the item being listed as “Jack Daniels cook Peanuts”. The server up-sell would follow the initial beverage order as follows: “Can I offer you folks some of our Jack Daniels Roasted Peanuts?

” • The peanuts will besides be listed on the menu as “Jack Daniels Roasted Peanuts” • Peanuts will be served to guests in a “brown lunch peach”. Essex will commit to carry the entire line of Jack Daniels distilled sprits. • Op tion of makeing the actual peanut roaster i! s also an natural selection Essex will display the roaster in the room allowing its aroma to deal the space and effect the overall guest experience. Essex is also deposit to offer stigmatiseing on the “brown lunch bring” for the Jack Daniels product. We feel this item will be kind of unique in the Hollywood market and offer the mess for Jack Daniels to gain quite a bit of brand exposure. Essex would require...If you want to get a full essay, order it on our website:
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