American Eagle Industry Analysis

Man eldwork forcet 471 Spring 2012 American Eagle Outfitters Inc. indus essay abbreviation sexy Frazier, Erin Jones, and Shane Vassallo Management 471 Spring 2012 American Eagle Outfitters Inc. Industry Analysis steamy Frazier, Erin Jones, and Shane Vassallo HISTORY: American Eagle Outfitters was founded by Mark &type A; Jerry Silverman as a infantryman of Retail Ventures, Inc., which operated Silvermans Menswear. The br opposites, be very business organization orientated people, lastly sold their refreshful(prenominal) businesses and decided to focus purely on AEO. Up until 1990, the connection focused on private-label merchandise, exactly in 1991, Schottensteins, a 50% owner of AEO, bought out the rest 50% interest from the Silverman family, and AEO eventually went public by 1994. afterwards going public, the familiarity move to grow significantly over the succeeding(prenominal) few historic period in both its form of stores and in revenue. By 1998, American Eagle launched its direct-to-consumer website, www.ae.com. Then, in 2000, American Eagle opened its five-hundredth store, where they crossed the borders and expanded into Canada. With the beginning of AEOs 1st Canadian store, the company was able to rejoin a record lowest income of $105.5 million during the same yr. over the next few years, AEO act to maintain steady reaping within the US and Canada, and by 2006, the retail company was be #1 in denim sales by 15-25 year olds above all other specialty retailers in the industry. They were similarly ranked #1 in brands that college students could not live without. Because of the primaeval success of American Eagle, the company decided it wanted to try and purport a big audience by incorporating tender brands that would attract other age groups since the company up until this shoot for was solely producing apparel for men and women ages 15-25. They opened 2 new brands in 2006. M+O (Martin and Osa), which targeted 25-40 year olds, and Aerie, which c! aters to women 15-21. In 2008, AE launched other new brand to target yet...If you want to get a full essay, order it on our website: BestEssayCheap.com

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