Natura Harvard Case

Natura: Global Beauty Made in Brazil Patrick Kohlmann, Philipp Hannemann, Ricardo Rodrigues 1. Would globularization salvage the achievement of the troupes good deal or attribute up the ultimate undoing of the bon ton? Natura has historically put a great effort to protect its vision and values. The company has invariably tried to safeguard its values throughout its internationalization. The companys beliefs include the importance of descents, continuous pursuit of improvement, contribution to growth of society and sustainable development. Its core proposals ar advantageously being, signifying the pure relationship of a person with oneself and with ones clay and on the other hand, being-well, meaning the pleasing/ honour relationship of a person with others, nature and the whole. The products of Natura should include functional, ruttish and philosophical benefits for its customers and furthermore f are sustainable use of Brazilian biodiversity. wiz of Naturas executives stated that most of Naturas value and Beliefs were universal and cross-shared among different regions and cultures. Globalization has been a key device driver for multinational companies in recent years. Of course throughout their enlargement Natura had to vary its business model in specific countries.

but chiefly the globalization and the rising prominence of Brazil in the earthly concern support the companys business. furthermore the worldwide tension and trend for sustainable businesses promotes the basic vision of Natura. However, there are limits and restrictions to expansion that Natura had to realize. Several countries do non begin a! strong solidarity to Nature and environment and also do not have knowledge on Brazilian culture. The desegregation of the global economy will most certainly ease to fiesta Naturas Vision and support the companies undoing, but Natura ever has to make sure if Values and Beliefs of the target market are matched with their own. 2. Was the company ready to build...If you want to get a binge essay, order it on our website: BestEssayCheap.com

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